If you are a consumer of any beauty products - foundation, contour, highlighter, eye shadow palettes, bath bombs, bubble bars, and more - you have probably heard the term "clean beauty." What is clean beauty? Why is clean beauty important? What is a clean product? What are clean ingredients?
Clean beauty means that a product is safe, non-toxic, and has transparent labeling of ingredients. Just because a product is organic, natural, or green, doesn't mean it's non-toxic. Fragrance in cosmetics is used as a loophole to hide toxic ingredients. Clean beauty makes the safety of a product accessible and allows the customer to have control over what she buys. She may not want to purchase a product that has parabens, and with clean beauty labels, she can see that the product does not include harmful chemicals.
Clean beauty is important because the FDA allows chemicals known to cause cancer including parabens, phthalates, formaldehyde, lead and more to be used in products we use on ourselves and our families each day. The very product that is intended to “clean” or “beautify” can actually harm your health. A clean beauty product is a product that is safe for human use, and does not include any toxic ingredients.
The thing is, the meaning of words like clean, safe, and toxic are not easily defined. If we rely on the definition that labels parabens, phthalates, etc. as harmful, then clean products are easily defined as lacking these harsh chemicals. The clean label trend is new and on the rise. Clean label refers to food products containing natural, familiar, simple ingredients that are easy to recognize, understand, and pronounce, with no artificial ingredients or synthetic chemicals. Nature possesses the most potent ingredients to clean and nourish our hair and skin without the harmful chemicals. That's why natural products are the best things you can use to care for your body.
Mom Bomb believes in clean beauty and strives to give that to our customers. Our products are made in the USA with all natural, vegan ingredients. Although we are not organic certified, most of our ingredients comply with the highest organic standards. We consider clean beauty to be incredibly beneficial to men, women, and children, too. We pride ourselves on creating products that do not include any toxic ingredients. Our customers can rest assured that any purchase they make at Mom Bomb is clean and is helping the clean beauty movement.